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After beginning my career in a business built on selling products, I discovered that most of the financial planning industry is built on a broken model. Advisors inside of most companies are required to focus on strategies that make the most money for the business. It's harder to help clients with what they truly need when your boss is constantly focused on selling them products.

So, I joined a group of advisors who had the same struggle. We formed Strategic Capital around our values. And this is how I now deliver a range of financial expertise and strategies, tailored to the individual needs of clients like you.

I believe this combination of independence and teamwork is the best way to serve clients. It lets me provide you with the highest quality financial planning services, built for life long relationships with you and your family.

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Click the button below to let me know how I can help. I'll send you additional information that's personalized for your needs and reach out to schedule a time that we can talk.

Comprehensive Financial Planning

Strategies customized to your goals

For Your Future

Strategic Capital's goal driven approach to wealth management customizes a strategy for the future you want to create. We help you translate your goals to an investment roadmap. Then we'll manage it to keep everything on track.

For Your Family

We don't know what the future holds. But when you have put the right personal insurance strategies in place, you can feel confident that your family will have a bright financial future. I will work with you to put solutions in place that work with or without you.

For Your Business

You're leaving money on the table if you aren't optimizing your employee benefit plans, stock ownership, and key person insurance. The right tools will boost morale and engagement to help you retain the best talent. And there are strategies to reduce other risks.

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Click the button below to let me know how I can help. I'll send you additional information that's personalized for your needs and reach out to schedule a time that we can talk.

The Strategic Capital Advantage

The process of planning to achieve your goals



The process always begins with listening. This foundation with a focus on who you are and your unique goals is possible, because of what we've created in Strategic Capital. We begin with a conversation about your family, business, challenges, and your values. Then we talk about the strategies you're using now and how they're working for you.



Based on your life now and your goals, I go to work designing a financial plan that will set you up for success. This plan is like a map for our journey to a better financial future. We'll adjust the it we need to, just like we would make adjustments on any other journey. But the plan keeps us moving in the right direction.



Based on this clear picture of the future, you'll be able to choose strategies that make the most sense for achieving your goals. When I present the plan, you'll see clearly what options are available. And you'll know what results to expect on each path.



A part of your plan includes ongoing strategic evaluations. I'll continue to monitor your plan and progress. During this phase, we'll meet regularly based on your objectives. We'll discuss changes and make adjustments. You can feel confident that you're making progress and your plans are effective.

Learn More

Click the button below to let me know how I can help. I'll send you additional information that's personalized for your needs and reach out to schedule a time that we can talk.

Copyright Chris Hernandez - 2018

600 Congress Avenue / 14th Floor / Austin, TX 78701

Securities and investment advisory offered through Royal Alliance Associates, Inc. (RAA), member FINRA/SIPC. RAA is separately owned and other entities and/or marketing names, products or services referenced here are independent of RAA. RAA does not provide tax or legal advice.

This communication is strictly intended for individuals residing in the states of AL, AZ, CA, CO, DE, IL, IN, FL, KS, KY, LA, MD, MI, MO, NV, OH, OK, OR, PA, SC, TN, TX, and WI. No offers may be made or accepted from any resident outside the specific state(s) referenced. 

PLEASE NOTE: The information being provided is strictly as a courtesy. When you link to any of the web sites provided here, you are leaving this web site. We make no representation as to the completeness or accuracy of information provided at these web sites. 


A broker-dealer, investment adviser, BD agent, or IA rep may only transact business in a state if first registered, or is excluded or exempt from state broker/dealer, investment adviser, BD agent, or IA registration requirements as appropriate. Follow-up, individualized responses to persons in a state by such a firm or individual that involve either effecting or attempting to effect transactions in securities, or the rendering of personalized investment advice for compensation, will not be made without first complying with appropriate registration requirements, or an applicable exemption or exclusion. For information concerning the licensing status or disciplinary history of a broker-dealer, investment, adviser, BD agent, or IA rep, a consumer should contact his or her state securities law administrator.