Business Planning Podcast (Clip 3 of 8) – What Types of Clients do we work with for Business Planning?

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Business Planning Podcast – With Strategic Capital

Adam D’Acierno talks about the types of clients that their business planning division serves, and the type of tooling that is available to help business owners in Austin and beyond, to thrive. Learn how to work with Strategic Capital – Registered Investment Adviser in Austin, Texas.

Adam D'Acierno

Adam D'Acierno

Founding Partner - Financial Advisor

I specialize in helping businesses and business owners identify their needs, define success, and implement strategies to accomplish those goals.

Bobby Russell

Bobby Russell

Founding Partner - Financial Advisor

My comprehensive process embraces investments and insurance as an asset so that your whole financial life is magnified.

Chris Hernandez

Chris Hernandez

Founding Partner - Financial Advisor

I believe this combination of independence and teamwork is the best way to serve clients. It lets me provide you with the highest quality financial planning services, built for life long relationships with you.

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 Episode 2 Podcast/audio/video Clip 

What types of clients are working with Strategic Capital on Business Planning Strategies

With Adam D’Acierno – Business Planning at Strategic Capital

Adam D’Acierno discusses some use cases for business owners in Austin (and beyond) working with a business planning professional to improve their business capabilities. Discussion about the types of planning and the types of customers they typically work with.


Moderator: So, I want to talk a little bit about the specific type of client before we get into some of the planning strategies and ideas without going too deep, you know. What’s a typical client that’s working with you from a business perspective – and I realize that “business” means something to just about everybody right? I mean, it might be somebody that’s working with you guys for a qualified plan, and like a 401k or you know a defined benefit plan or something like that but it also might be someone who’s a small business owner that has a solopreneur kind of aspect – where they’re doing like a solo 401k or something like that. Can you talk about a general target customer, that you guys are normally working with or that’s looking to you for advice?

Adam D’Acierno (Business Planning – Strategic Capital): Yeah, so, I’d like to look at that in two different aspects if you don’t mind. So, the first that we’ll look at is the single entrepreneur owner that you alluded to, and then the second will be: let’s just call it a thousand employee Fortune 500 company that we work with. So, when we’re working with single owner entrepreneurs; obviously we in the Austin Community want to grow the Austin Community. So we’ll never turn an entrepreneur down who wants to come and learn about what they should be doing from a business perspective, but we’re not always able to help every single entrepreneur. Where we’re able to start really making an impact in the bottom line for an entrepreneur not only in the business, but in their lives personally, is when they start bringing in over, let’s just say $150(thousand), $200,000 in net profit – when we run into a situation like that – that’s when we’re able to start implementing plans for those business owners, that will allow for them to see similar benefits that a large company would Implement for themselves. 

Adam D’Acierno (continued): So… looking at putting into place disability income insurance. If I had a money printer and I had the ability to insure my money printer to make sure that I never have that money printer stop working – so that my income doesn’t go away – I bet a lot of Americans would ensure that money printer while you’re working you are the money printer so if you’re going to insure that money printer why don’t you insure yourself?

Adam D’Acierno (continued): …me – prime example for that – I got hit by a truck riding my bicycle. I needed disability income insurance. So, the likelihood that someone is going to run into an issue sometime down the road where they’re going to become disabled: highly likely. So, not only putting into place that, but looking at retirement plans for them. Now a lot of business owners think that: “okay I need to take care of my business before I need to start taking care of myself.” That’s the complete wrong mentality to have. Let’s start putting money away for ourselves and then continue worrying about the business because at the end of the day if we look at the history of the United States, these retirement plans that were originally put into place were defined benefit plans. The company was putting money in on your behalf, and also making sure you were saving as well. The transition happened, and we went over to defined contributions – 401K plans – the onus is now all on the business owner or the employee to save. So, if you now have the responsibility to save but you had the mentality: “I need to take care of my business before me”, well that’s the whole reason why America is in the biggest deficit of retirement assets needed, in order to actually make it through retirement. So, those are the areas that we look to… two of the areas that we help business owners and solo entrepreneurs look at and identify. Obviously there’s very very many more areas that we take a look into as well… 

Adam D’Acierno (continued): …but then shifting over to the larger employee count businesses that we work with: So, those are a little bit more tricky, because of the rules that come into play, with non-discrimination, and testing, and things like that. So, that’s where we go in, and we help businesses identify exactly the type of benefit that they want to be providing to their employee base. Whether that is figuring out ways within the confines of the law, to skew benefit towards highly compensated… to the highly compensated group, or owners, or whether it’s truly providing a benefit for all the employees. And then going in, and figuring out, based on whatever it is that’s trying to be accomplished – how we can accomplish that with the plan documents, and within the confines of the law. So, not only looking at different types of retirement plans again for those large companies, but then also looking at all the other aspects of finance and where a business spends their dollars. So, I’ve helped companies of that size evaluate payroll providers; I’ve helped them evaluate different types of insurance policies that they have put into place or were thinking about putting into place for their business. I used to be the president of the the SHRM (Society of Human Resource Management) chapter here in Central Texas and Williamson County so really, any questions that they have, human resource related, we have access in the knowledge between our group internally at Strategic Capital, but then also with all of the connections and partnerships that we have created over the last 10 years of being in business.